YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content ...

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

The next phase of Google's strategy is unskippable, 30-second commercials on YouTube's TV app. The move nods directly to the legacy television experience YouTube has steadily ...

There are many upsides to considering YouTube TV as a subscriber compared to Hulu + Live TV — but there are some real downsides too.

Brands now have a longer creative window to deliver fuller brand narratives in an environment where viewers are typically engaged with longer-form content ...